One connected system around young people, the ocean and the growth of surfing and SUP.
The Foundation works across four connected areas. Each shows who it serves, what it does, what stage it is in and how progress is measured.
- 01 Wave Makers
- 02 Athlete Development
- 03 Ocean Conservation
- 04 Surf & SUP Development
Four programmes, one system.
Each programme addresses a different part of the same challenge. Together, they create access, support progression, strengthen ocean responsibility and build the wider sport system.
Wave Makers
An eight-year pathway that uses structured surf training to support school attendance, mentorship, nutrition, ocean safety, life skills and future opportunity.
- Who it serves
- Children from coastal communities, from Class 5 to Class 12.
- The problem
- Living near the ocean does not automatically provide safe sport access, school-linked support or a long-term pathway.
- How progress is measured
- Launch readiness first, followed by attendance, retention, band progression and graduation pathway uptake.
Athlete Development
Safe training, equipment access, coaching, mentorship, competition exposure and sustained support for young surfers and paddlers.
- Who it serves
- Young surfers, paddlers and emerging athletes progressing through training and competition.
- The problem
- Talent can stall when regular coaching, equipment, travel support and structured progression are unavailable.
- How progress is measured
- Training attendance, progression milestones, competition participation, verified results and support delivered.
Ocean Conservation
Practical coastal action through cleanups, education, youth participation, volunteer programmes and responsible event practices.
- Who it serves
- Young people, schools, volunteers, coastal communities, companies and event teams.
- The problem
- Coastal action loses value when it is irregular, disconnected from local needs or poorly documented.
- How progress is measured
- Date, location, participants, collection method, waste categories, verified weight, disposal route and photographs.
Surf & SUP Development
Building the systems behind individual athletes through coaching pathways, shared equipment, junior competition, events, safety and partnerships.
- Who it serves
- Surfers, paddlers, coaches, schools, clubs, event teams and institutional partners.
- The problem
- Individual talent cannot progress consistently without coaches, competition pathways, events and supporting institutions.
- How progress is measured
- Defined development priorities, responsible owners, timelines, participation records and published reports.
Every programme answers five questions.
Clear programme information helps communities, partners and supporters understand what is happening, what stage the work has reached and what evidence is available.
View programme status and metrics-
01
Who is it for?
The people, athletes, communities or institutions the programme is designed to serve.
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02
What problem does it address?
The specific barrier, gap or local need the programme is responding to.
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03
What exactly happens?
The activities, support, responsibilities and limits that form the programme.
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04
What stage is it in?
Planning, pre-implementation, active, paused, completed or supported by a published report.
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05
How do we know whether it is working?
Measures are published with their reporting period, method, source and known limitations.
Support a defined area.
Individuals, CSR teams, institutions and sponsors can support a specific programme, campaign, athlete need or event property.
The Foundation does not present broad impact promises without a clear scope, budget and reporting method.