The Coastal Development Authority had taken the initiative to organize “Beat Plastic Pollution” campaign which was supported by Surfing Swami Foundation, Panambur Beach Development Authority and Canara Surfing and Water Sports Promotional Council. The campaign saw over 350 students from various educational and surfing institutions from around Mangaluru. The aim of the campaign was to clean the beaches of the coastal beaches of Mangaluru. The volunteers had collected over 500bags of various wastes. Carefully segregated into plastics, rubber, glass bottles and biodegradable waste which was transported to waste treatment plant. Surfing Swami Foundation plans to work with District Administrations and educational institutions to hold such programs monthly throughout the Karnataka coast.